Visit of Mr.Pierre Pringuet, CEO of Pernod Ricard   Pernod Ricard, Fawaz Holding, The "Ecole Supérieure des Affaires" (ESA) and the MEREF organized a conference at ESA entitled «The Strategy of the Pernod Ricard Group». The conference was hosted by Mr. Pierre PRINGUET who exposed in details, the brand portfolio of Pernod Ricard, which includes 15 strategic trademarks: vodka ABSOLUT, "anis Ricard", Ballentine's scotch whiskies, Chivas Regal, The Glenlivet, Irish Whiskey Jameson, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liquors, Mumm and Perrier- Jouët, and Jacob's Creek and Montana wines. Pernod Ricard, the world's co-leader in the wine and spirit market, relies on their partnership with Fawaz Holding for the distribution of their portfolio in Lebanon and Syria. The conference was followed by a gala dinner.